Demand Gen Puts Data Quality in Focus.
Google expands tools for understanding the contribution of measurement settings.
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What happened
Google announced Data Strength Uplift in Ads and the expansion of Data Manager to Analytics and DV360.
What changes
Enhanced conversions for those two platforms are described as upcoming, rather than available to everyone.
Why it matters
Assessing advertising investment without considering measurement quality can lead to misleading conclusions.
Implications for businesses
One Rhino’s perspective: review first-party signals and consent before connecting additional sources.
One Rhino’s take
A better understanding of results starts with consistent data. A published percentage does not guarantee another business’s performance.
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