Aitana Picó Encourages a Slower Look at Trends.
Figma interviews the designer and artist working between Berlin and Valencia.
Image: Figma · original publication Image source ↗
What happened
Picó shared references, habits and lessons from her visual work.
What changes
The conversation questions the speed of trends and recognizes the value of mastering fundamentals.
Why it matters
Constant novelty can make it harder to develop independent judgment.
Implications for businesses
One Rhino’s perspective: choose references for their relationship to the project as well as their popularity.
One Rhino’s take
Distinctive design needs intention and craft; adopting a trend does not guarantee clearer communication.
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