U.S. Digital Advertising Approached US$300 Billion, Growing 13.9% in 2025.
IAB / pwC shows the size of the ecosystem that feeds new forms of video, medium retail and AI.
Image: IAB / PwC Internet Advertising Revenue Report · original publication Image source ↗
What happened
IAB and pwC reported that US digital advertising revenues reached US $300 billion by 2025 with an interyear growth of 13.9%.
What changes
Growth occurs while boundaries between video, medium commerce, creators and performance become less clear.
Why it matters
More budget also means more algorithmic competition for care. Creativity, data and measurement have to work together.
Implications for businesses
A Mexican company can learn from the change without copying budgets: measure business results and build up creaticias adapted to each stage.
One Rhino’s take
The advertising market gets bigger but also more automatic. Human differentiation - an idea, an offer and an experience - gain value when buying means will be standardized.
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