Shopify Says Three in Four E-Commerce Owners Already Use AI Tools.
The adoption goes from isolated tests to daily operations of content, support and trade.
Image: Shopify AI Ecommerce · original publication Image source ↗
What happened
Shopify publishes that three out of four e- commerce business owners use AI tools, according to their Merchant Survey.
What changes
The AI becomes a cross-sectional capacity: product description, service, analysis, trading and automation.
Why it matters
When all have access to similar tools, the advantage goes from "have AI" to integrate with their own processes, data and criteria.
Implications for businesses
A trade can measure every use of AI against a concrete result: time saved, conversion rate, response, abandonment or repurchase.
One Rhino’s take
Adoption isn't strategy. The strategy starts with a decision as to what task it's worth automatingand what data will prove to have worked.
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