Google Moves Food Orders from Maps Toward More Integrated Commerce Workflows.
Local discovery, menu and delivery start to share a single layer of action.
Image: Google Shopping · original publication Image source ↗
What happened
Local discovery, menu and delivery start to share a single layer of action. The source presents this development in commerce: Google Moves Food Orders from Maps Toward More Integrated Commerce Workflows.
What changes
The new thing is to reduce steps between discovering, comparing and buying with catalogues and increasingly available payments for automated systems.
Why it matters
It matters because every step removed from the path can change conversion, assignment, relationship with platforms and control of the client's data.
Implications for businesses
For Mexico, the point of practice is to prepare catalogue, inventory, policies, payments and structured data so that selling does not depend on manual processes or incomplete information.
One Rhino’s take
The trade becomes more legible and enforceable by software and whoever has mistidy information adds friction just as the market tries to remove it.
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