Mexican Retail E-Commerce Reached MXN 941 Billion and 77.2 Million Shoppers.
AMVO once again shows that selling online is already commercial infrastructure, not an additional channel.
Image: AMVO Estudio Venta Online 2026 · original publication Image source ↗
What happened
AMVO reports a value of 941 billion pesos for e-commerce retail and 77.2 million digital buyers in Mexico.
What changes
The scale requires thinking about e-commerce as part of the complete commercial system: content, payments, inventory, care, logistics and repurchase.
Why it matters
The web will stop being just a window. It can concentrate its own data and become the most controllable point of a brand's digital experience.
Implications for businesses
Even a business without check out can apply logic: clear catalogue, availability, quote, payment, monitoring and CRM connected.
One Rhino’s take
The big figure matters less than the result: million people already hope to be able to research and solve a digitally buy.
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