Shinjuku’s 3D Cat Turned an Advertising Display into an Urban Attraction.
The screen works 18 hours a day and uses a calculated curve to produce a 3D illusion with no lenses.
Image: Cross Shinjuku Vision · original publication Image source ↗
What happened
Cross Shinjuku Vision became globally known from 2021 by its giant 3D cat. The official site indicates transmission from 07: 00 to 25: 00 and 6 mm pitch LED display.
What changes
The announcement becomes recurring entertainment. People seek support even if they are interested in a specific brand.
Why it matters
When the medium generates an audience by itself, advertising stops interrupting a place and begins to form part of the place.
Implications for businesses
High traffic crossings at CDMX, Monterrey, Guadalajara or Tijuana could be experimented with local content, and not only spots adapted to a large screen.
One Rhino’s take
The lesson is not simply to create a 3D cat. It is to give the display a personality that people want to see and share.
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