Best Buy and Meta Are Creating 900-Square-Foot Mini Labs for AI, Glasses and VR.
More than 50 stores have spaces designed for demos, intelligent mirrors and custom fitness.
Image: Best Buy / Meta Lab · original publication Image source ↗
What happened
Best Buy announced Meta Lab at more than 50 stores: spaces about 900 square feet with interactive demes, smart mirrors, custom fitness and meta specialists.
What changes
Instead of asking consumers to understand a new product by advertising, the brand creates an environment where they can prove them with accompaniment.
Why it matters
Difficult products to explain require experience rather than longer messages. The demonstration becomes part of the project.
Implications for businesses
Technology, car, home or health brands can create "test zones" within retail partners without opening their own complete stores.
One Rhino’s take
When a category is new, explain less and let more prove can be best advertising.
View original source ↗