teamLab Borderless Surpassed 4 Million Visitors from More Than 185 Countries and Regions.
The immersive experience shows that the digital can also create physical destinations.
Image: teamLab Borderless · original publication Image source ↗
What happened
TeamLab reported more than 4 million visitors at Borderless Tokyo and visitors from more than 185 countries and regions.
What changes
Technology isn't presented as a demo. It's hidden after a continuous experience of light, movement, interaction and discovery.
Why it matters
People pay, travel and share when technologies produce a difficult experience to replicate on a personal screen.
Implications for businesses
Museums, commercial centers, tourism, real estate developments and events can think of digital installations as visiting generators, and not just décor.
One Rhino’s take
The most memorable technology usually disappears after the experience. The visitor recalls what he felt, but his sensor name.
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