WAVE in Seoul Uses an 80.1-by-20.1-Meter Screen to Simulate a Wave Inside Glass.
d'strict made anamorphism a piece of public art and a global window of creative technologies.
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What happened
The WAVE project by d'strict uses the great display of the COEX K-POP SQUARE in Seoul to create the illusion of a 3-dimensional wave within a glass volume.
What changes
The piece shows how content, perspective and architecture of the support can be designed as a single thing.
Why it matters
Value isn't just in resolution or size. It's about creating a scene that only makes sense at that specific place.
Implications for businesses
DOOH projects in Mexico can be designed from the actual geometry of the building, pedestrian flow and main observation point.
One Rhino’s take
When the content recognizes the physical space, it ceases to appear as a video put on a screen and becomes an experience.
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