Nearly 80% of Ad Spending Is Concentrated in Retail Media, Paid Search and Social.
WARC projects a global advertising market of US $1.30 billion by 2026.
Image: WARC Future of Media 2026 · original publication Image source ↗
What happened
WARC projects US $1.30 billion of global advertising investment by 2026 and points out that nearly 80% of them are focused on mean retail, paid search and social.
What changes
The channels that were previously planned separately increasingly conduct as connected systems of identity, content, data, inventory and purchase.
Why it matters
A fragmented strategy can well measure each platform and still do not understand the complete path of the client.
Implications for businesses
Instead of dedicated budget, a Mexican pyme can map the complete path: discovery, search, comparison, contact, purchase and repurchase.
One Rhino’s take
The question ceases to be "what public network?" and becomes "what system connects my data, my content and the intention of the client?."
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