An AR E-Commerce Study Reported 25% Fewer Returns and 40% Longer Sessions.
Contextual viewing can solve a part of the problem of "I don't know how it will actually look."
Image: 3D Cloud · 3D Commerce Index · original publication Image source ↗
What happened
Data published by 3D Cloud for furniture retail report that AR experiences can elevate conversion by about 35% and that combining AR with condors is associated with back reductions about 25%.
What changes
The increased reality is measured less as a visual effect and more as a tool to solve size, setting and configuration before buying.
Why it matters
The returns are logistic, environmental and margin costs. If a visual experience improves the product's expectations, the impact is operational, and not just creative.
Implications for businesses
Furniture, décor, fashion, lenses, car and high-interplay goods can have an AR display with high-demand products prior to purchase.
One Rhino’s take
The right question for AR is: what concrete doubt does it remove? If it doesn't reduce an actual friction, it's probably just technological décor.
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